| As of January 1, 2004, MagnaGlobalMediaplus
combines the media purchasing volumes of the Hamburg-based buying
syndicate and Interpublic affiliate MAGNA GLOBAL GERMANY and the media
agency Mediaplus in Munich.
Thus, MagnaGlobalMediaplus is able to pool the media placement
volumes of Initiative Media, Mediaplus, Springer & Jacoby Media,
and Universal McCann for negotiations with the media.
Its combined purchasing power makes MagnaGlobalMediaplus
one of Germany’s largest media buyers.
Operative purchases are conducted in separate agencies without
overlaps of staff or IT resources – thus eliminating conflicts
of interest and competition.